Fashion & Retail
Profitable growth by uniting performance and e-commerce
- Client
- National fashion e-commerce brand
- Sector
- Fashion & Retail
Challenge
Despite rising ad spend, the brand couldn't protect profitability; ad, site and data teams worked in silos.
Strategy
We rebuilt the ad structure around profitability, improved the product and cart flow with CRO, and unified all channels into a single dashboard.
Execution
We restructured campaigns in phases, refreshed creative through weekly A/B tests, and clarified attribution to shift budget toward the most efficient channels.
Results
↑ ROASincrease in return on ad spend
↑ Dönüşümimprovement in site conversion rate
↓ CAClower customer acquisition cost
* Sample content — will be updated once real client data is added.
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